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Gabbi Pascua is a Los Angeles-based Makeup Artist and two-time Emmy Award-winner, recognized by The National Television Academy with five additional nominations in the Outstanding Makeup category.
Beginning her career in 2010, Gabbi entered the beauty industry at the dawn of a digital renaissance that transformed creative fields and catapulted the beauty industry into a multibillion-dollar, influential platform. Inspired by this digital evolution and her unique backstage perspective working with Hollywood’s elite, Gabbi’s career has naturally shifted in a direction that is deeply authentic and her own.
In 2016, she launched an indie beauty brand, crafting products and a brand identity rooted in her personal vision of beauty. When the world paused during the pandemic, this venture evolved—allowing her to pivot from creating physical products to producing meaningful, long-form content. Since 2021, this journey has led Gabbi to begin producing and co-directing independent documentaries internationally, uniting her love of beauty with powerful storytelling. In 2022, she co-founded ASOB Media, the independent production company behind her debut documentary films.
With over 15 years in the industry, her work as a makeup artist has been featured across major media outlets, television networks, and among a high-profile clientele in Los Angeles and New York City. As a member of The Makeup Artists & Hair Stylists Guild of Hollywood, Gabbi was appointed the Young Worker Chair in 2020 and fulfilled her duty until 2022.
Gabbi has also volunteered as a founding Board Member of The Beyond Project, a national nonprofit dedicated to bringing beauty and wellness outreach to foster youth and emergency shelters for young adults.
Service, always playing an integral role in her career, has and continues to influence all of her endeavors.